body{margin:0;font-family:Arial,Helvetica,sans-serif;color:#161616;background:#fff;line-height:1.6}a{color:#b94700}img{max-width:100%;height:auto}.site-header{position:sticky;top:0;z-index:50;background:#151515;border-bottom:4px solid #ff6900}.topbar{max-width:1180px;margin:auto;display:flex;align-items:center;gap:28px;padding:18px 20px}.logo img{display:block;width:250px}.site-nav{flex:1}.site-nav ul{display:flex;align-items:center;gap:0;list-style:none;margin:0;padding:0}.site-nav li{position:relative}.site-nav a,.site-nav button{display:block;padding:14px 16px;color:#fff;background:transparent;border:0;text-decoration:none;font:600 15px Arial;cursor:pointer}.site-nav li:hover>ul,.site-nav li:focus-within>ul{display:block}.site-nav li ul{display:none;position:absolute;left:0;top:100%;min-width:230px;background:#fff;box-shadow:0 12px 30px #0003}.site-nav li ul a{color:#111;border-bottom:1px solid #eee}.site-nav li ul a:hover{color:#ff6900;background:#f7f7f7}.cta{background:#ff6900;color:#fff;text-decoration:none;padding:12px 18px;border-radius:4px;font-weight:700}.menu-toggle{display:none;margin-left:auto;background:#242424;color:#fff;border:1px solid #666;padding:10px 14px;font-weight:700}.hero{background:#222;color:#fff;padding:48px 20px;text-align:center}.hero h1{font-size:clamp(34px,5vw,62px);line-height:1.08;margin:0 auto 12px;max-width:960px}.hero p{max-width:820px;margin:0 auto;font-size:20px}.content{max-width:1120px;margin:auto;padding:38px 20px}.content h1{font-size:44px;line-height:1.1}.content h2{font-size:32px;line-height:1.2;margin-top:34px}.content p{font-size:18px}.content figure{margin:26px 0}.content img{border-radius:6px}.content ul,.content ol{font-size:18px}.video{aspect-ratio:16/9;background:#111;margin:24px 0}.video iframe{width:100%;height:100%;border:0}.site-footer{background:#111;color:#eee;padding:34px 20px;text-align:center}.site-footer a{color:#fff;margin:0 10px}.site-footer nav{margin:16px 0}@media(max-width:1024px){.topbar{gap:14px}.menu-toggle{display:block}.site-nav{display:none;position:fixed;left:0;right:0;top:96px;background:#171717;border-top:4px solid #ff6900;padding:14px 18px;max-height:calc(100vh - 96px);overflow:auto}.site-nav.open{display:block}.site-nav ul{display:block}.site-nav li ul{display:none;position:static;background:#101010;box-shadow:none;margin-left:14px;border:1px solid #ff690088}.site-nav li.open>ul{display:block}.site-nav a,.site-nav button{width:100%;box-sizing:border-box;text-align:left;background:#242424;margin:7px 0;border:1px solid #555;border-left:5px solid #ff6900;font-size:18px}.site-nav li ul a{color:#fff;background:#101010}.cta{display:none}.logo img{width:220px}.content h1{font-size:34px}}

.image-carousel{margin:34px 0;padding:22px 0;border-top:1px solid #eee;border-bottom:1px solid #eee}
.carousel-head{display:flex;align-items:center;justify-content:space-between;gap:16px;margin-bottom:14px}
.carousel-head h2{margin:0!important;font-size:28px!important}
.carousel-controls{display:flex;gap:8px;flex:0 0 auto}
.carousel-btn{width:44px!important;min-width:44px!important;height:44px;border:1px solid #ddd;background:#151515;color:#fff;border-radius:3px;font-size:24px!important;font-weight:800;line-height:1;cursor:pointer;padding:0!important;display:inline-flex;align-items:center;justify-content:center}
.carousel-btn:hover,.carousel-btn:focus{background:#ff6900}
.carousel-track{display:flex!important;gap:14px;overflow-x:auto;overflow-y:hidden;scroll-snap-type:x mandatory;scroll-behavior:smooth;-webkit-overflow-scrolling:touch;touch-action:pan-x;padding:4px 2px 16px;white-space:nowrap;overscroll-behavior-x:contain}
.carousel-track{scrollbar-width:none;-ms-overflow-style:none}
.carousel-track::-webkit-scrollbar{display:none}
.carousel-slide{flex:0 0 clamp(180px,22vw,260px)!important;margin:0!important;scroll-snap-align:start;background:#f7f7f7;border:1px solid #e5e5e5;border-radius:6px;overflow:hidden;aspect-ratio:1/1}
.carousel-slide img{width:100%;height:100%;object-fit:cover;display:block;border-radius:0!important}
@media(max-width:640px){.carousel-head h2{font-size:24px!important}.carousel-slide{flex-basis:72vw!important}.image-carousel{margin:24px 0}.carousel-btn{width:40px;height:40px}}


.owner-section{display:grid;grid-template-columns:minmax(240px,360px) 1fr;gap:34px;align-items:center;margin:34px 0 42px;padding:28px;border:1px solid #e7e7e7;background:#fafafa;border-left:6px solid #ff6900;border-radius:6px}
.owner-photo{margin:0}.owner-photo img{width:100%;aspect-ratio:1/1;object-fit:cover;border-radius:6px;display:block}.owner-copy h2{margin:4px 0 12px!important;font-size:34px!important;line-height:1.15}.section-kicker{margin:0!important;color:#ff6900;font-weight:800;text-transform:uppercase;letter-spacing:.04em;font-size:13px!important}.owner-copy p{font-size:18px}.owner-cta{display:inline-block;background:#ff6900;color:#fff!important;text-decoration:none;padding:11px 16px;border-radius:4px;font-weight:800;margin-right:12px}.owner-link{font-weight:800}
@media(max-width:760px){.owner-section{grid-template-columns:1fr;padding:20px;gap:18px}.owner-copy h2{font-size:28px!important}.owner-cta,.owner-link{display:block;width:max-content;margin:10px 0 0}.carousel-controls{gap:6px}.carousel-btn{width:42px!important;min-width:42px!important;height:42px}}


.carousel-desc{margin:6px 0 0!important;color:#555;font-size:16px!important;max-width:760px}.cat-carousel{margin-top:26px}.people-carousel .carousel-slide{flex-basis:clamp(210px,24vw,290px)!important}.cat-carousel .carousel-slide{flex-basis:clamp(150px,16vw,210px)!important}.cat-carousel .carousel-slide img{object-fit:cover}.image-carousel+.image-carousel{border-top:0;margin-top:18px}
@media(max-width:640px){.people-carousel .carousel-slide,.cat-carousel .carousel-slide{flex-basis:72vw!important}.carousel-desc{font-size:15px!important}}

.video{aspect-ratio:auto!important;background:transparent!important;margin:20px 0!important;max-width:420px!important}
.youtube-link{display:grid;grid-template-columns:120px 1fr;gap:14px;align-items:center;padding:10px;border:1px solid #ddd;background:#fafafa;color:#111!important;text-decoration:none;border-radius:6px}
.youtube-link:hover,.youtube-link:focus{border-color:#ff6900;box-shadow:0 0 0 2px #ff690022}
.youtube-thumb{position:relative;display:block;aspect-ratio:16/9;background:#111;border-radius:4px;overflow:hidden}
.youtube-thumb img{width:100%;height:100%;object-fit:cover;border-radius:0!important}
.youtube-play{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);background:#f00;color:#fff;width:38px;height:28px;border-radius:7px;display:flex;align-items:center;justify-content:center;font-size:18px;line-height:1}
.youtube-copy{display:block;font-weight:800;line-height:1.25}.youtube-copy small{display:block;margin-top:4px;color:#666;font-weight:600}
.trust-strip{margin:22px 0 30px;padding:16px 18px;border:1px solid #e8e8e8;background:#fafafa;border-radius:6px}
.trust-strip h2{margin:0 0 12px!important;font-size:24px!important;line-height:1.2}
.trust-grid{display:grid;grid-template-columns:repeat(2,minmax(150px,240px));gap:12px;align-items:center}
.trust-item{display:flex;align-items:center;justify-content:center;min-height:92px;background:#fff;border:1px solid #eee;border-radius:6px;padding:10px;margin:0!important}
.trust-item img{max-height:82px;width:auto;object-fit:contain;border-radius:4px}
@media(max-width:640px){.youtube-link{grid-template-columns:96px 1fr}.video{max-width:100%!important}.trust-grid{grid-template-columns:repeat(2,1fr)}.trust-strip h2{font-size:21px!important}.trust-item{min-height:82px}.trust-item img{max-height:72px}}

.seo-intent-block{margin:0 0 30px;padding:18px 20px;border-left:5px solid #ff6900;background:#fafafa;border-radius:6px}
.seo-intent-block h2{margin:0 0 8px!important;font-size:28px!important}.seo-intent-block p{margin:0!important}

.blog-card-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:18px;margin:24px 0 34px}.blog-card{border:1px solid #e5e5e5;border-radius:6px;padding:16px;background:#fafafa}.blog-card img{width:96px;height:96px;object-fit:cover;float:left;margin:0 14px 8px 0}.blog-card h3{font-size:21px;line-height:1.2;margin:0 0 8px}.blog-card p{font-size:16px;margin:0 0 10px}.blog-post .lead{font-size:21px;font-weight:600}.post-hero-image{max-width:220px;float:right;margin:0 0 20px 28px}.post-hero-image img{width:100%;height:auto}.faq-section h3{font-size:22px;margin:22px 0 6px}@media(max-width:720px){.post-hero-image{float:none;margin:0 0 18px;max-width:180px}.blog-card img{float:none;display:block;margin:0 0 10px}}

/* polished blog index */
.blog-index{max-width:1180px}.blog-intro{margin-bottom:36px}.blog-section{margin:34px 0 46px}.blog-section-head{display:flex;align-items:end;justify-content:space-between;gap:18px;margin:0 0 16px;border-bottom:1px solid #e6e6e6;padding-bottom:12px}.blog-section-head h2{margin:0!important;font-size:30px!important}.blog-index .section-kicker{margin:0!important}.blog-card-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px;margin:0}.blog-featured-grid{margin-bottom:8px}.blog-card{display:flex;flex-direction:column;border:1px solid #e2e2e2;border-radius:6px;background:#fff;overflow:hidden;min-height:100%;box-shadow:0 6px 18px #0000000a}.blog-card-media{display:block;background:#f4f4f4;aspect-ratio:16/10;overflow:hidden}.blog-card-media img{width:100%;height:100%;object-fit:cover;display:block;border-radius:0!important}.blog-card-body{display:flex;flex-direction:column;flex:1;padding:18px}.blog-card-body h2{font-size:22px!important;line-height:1.2!important;margin:0 0 10px!important}.blog-card-body h2 a{color:#111;text-decoration:none}.blog-card-body h2 a:hover{color:#b94700}.blog-card-body p{font-size:16px!important;margin:0 0 14px!important}.blog-category{color:#b94700!important;font-weight:800;text-transform:uppercase;letter-spacing:.04em;font-size:12px!important;margin:0 0 8px!important}.blog-read-more{margin-top:auto;font-weight:800}.blog-index-note{display:none}@media(max-width:900px){.blog-card-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.blog-section-head{display:block}.blog-section-head h2{font-size:27px!important}}@media(max-width:620px){.blog-card-grid{grid-template-columns:1fr}.blog-card-body{padding:16px}.blog-card-body h2{font-size:21px!important}}


/* premium SEO/conversion pass */
:root{--px-orange:#ff6900;--px-dark:#121212;--px-ink:#151515;--px-muted:#5f6670;--px-line:#e7e7e7;--px-soft:#fafafa}
body{font-family:Arial,Helvetica,sans-serif;color:var(--px-ink);font-size:17px}.hero{padding:58px 20px;background:linear-gradient(180deg,#1f1f1f,#151515);border-bottom:1px solid #2b2b2b}.hero p{font-size:clamp(18px,2vw,22px);line-height:1.5}.content{padding:46px 20px 56px}.content p{color:#222}.content h2{letter-spacing:0;color:#050505}.site-nav a,.site-nav button{letter-spacing:0}.cta,.button-primary,.owner-cta{box-shadow:0 8px 18px #ff690026}.button-primary,.button-secondary{display:inline-flex;align-items:center;justify-content:center;min-height:46px;padding:0 18px;border-radius:5px;font-weight:800;text-decoration:none;margin:4px 8px 4px 0}.button-primary{background:var(--px-orange);color:#fff!important}.button-secondary{background:#111;color:#fff!important;border:1px solid #333}.premium-local-block,.conversion-panel,.premium-panel,.trust-grid-section{margin:34px 0;padding:26px;border:1px solid var(--px-line);border-radius:8px;background:#fff;box-shadow:0 10px 28px #00000008}.premium-local-block{border-left:6px solid var(--px-orange);background:linear-gradient(180deg,#fff,#fbfbfb)}.premium-local-block h2,.conversion-panel h2,.trust-grid-section h2{margin-top:0!important}.mini-link-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(210px,1fr));gap:12px;margin-top:18px}.mini-link-grid a{display:block;padding:13px 14px;border:1px solid #ddd;border-radius:5px;background:#fff;color:#111;text-decoration:none;font-weight:800}.mini-link-grid a:hover{border-color:var(--px-orange);color:var(--px-orange)}.trust-card-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}.trust-card-grid article{padding:18px;border:1px solid #e7e7e7;border-radius:7px;background:#fafafa}.trust-card-grid h3{margin:0 0 8px;font-size:21px}.trust-card-grid p{font-size:16px!important;margin:0}.conversion-panel{background:#151515;color:#fff;border-color:#151515}.conversion-panel h2,.conversion-panel p{color:#fff}.enhanced-faq{padding:24px;border:1px solid #e7e7e7;border-radius:8px;background:#fff}.faq-section h3{color:#111}.premium-hero-image{float:right;max-width:260px;margin:0 0 24px 30px}.premium-hero-image img{width:100%;aspect-ratio:1/1;object-fit:cover}.blog-card{transition:transform .16s ease,box-shadow .16s ease}.blog-card:hover{transform:translateY(-2px);box-shadow:0 14px 28px #00000012}.blog-card-media{background:#f1f1f1}.blog-card-media img{object-fit:cover}.post-hero-image img{aspect-ratio:1/1;object-fit:cover}.mobile-actionbar{display:none}.site-footer{padding-bottom:42px}.site-footer nav{display:flex;flex-wrap:wrap;justify-content:center;gap:10px}.site-footer a{display:inline-block;margin:0}.site-footer p{color:#eee}
@media(max-width:900px){.trust-card-grid{grid-template-columns:1fr}.premium-hero-image{float:none;margin:0 0 20px;max-width:220px}.content{padding:34px 18px 86px}.premium-local-block,.conversion-panel,.premium-panel,.trust-grid-section,.enhanced-faq{padding:20px}.mobile-actionbar{position:fixed;left:0;right:0;bottom:0;z-index:80;display:grid;grid-template-columns:1fr 1fr;background:#111;border-top:3px solid var(--px-orange);box-shadow:0 -10px 30px #0003}.mobile-actionbar a{display:flex;align-items:center;justify-content:center;min-height:54px;color:#fff;text-decoration:none;font-weight:900}.mobile-actionbar a:first-child{background:var(--px-orange)}}
@media(max-width:520px){.hero{padding:38px 16px}.hero h1{font-size:34px}.hero p{font-size:17px}.button-primary,.button-secondary{width:100%;box-sizing:border-box;margin:6px 0}.mini-link-grid{grid-template-columns:1fr}.topbar{padding:14px 16px}.logo img{width:190px}.site-nav{top:82px;max-height:calc(100vh - 82px)}}